How loft conversion company builds upwards with more leads from Google Ads than ever before
- 11% more targeted traffic
- Increased leads from 91 to 326!
- 39% more sales enquiries
- 13% reduction in cost per enquiry
- ……….. And most importantly fully booked until Spring 2021!
Challenge
For over 15 years, Abbey Partnership have been going the extra mile to make sure their clients are delighted with our work and attitude.
Guy Beaven, MD, had the desire to create a business that would be built on the good word of their clients in delivering high quality loft conversions and extensions.
Yell had been managing their advertising, yet Guy was frustrated by the lack of communication and visibility of their work. He was concerned with the results and the quality of leads was poor.
Solution
YBA looked over the account and identified the structure of the campaigns was the problem. It was clear where the problem areas were and outlined the wasted ad spend in their account. The structure wasn’t going to get the results they required.
Abbey’s aim was to attract targeted people to their website, better quality leads, and ultimately more sales. This wasn’t happening.
How Abbey was able to attract more quality leads:
- Rebuilt the entire structure to bring them quality enquiries from local searchers most likely to buy
- Set up highly targeted ads showed the people searching exactly what they offer,
- Improved brand protection
- Setup ads to re-engage with people that visited their website (remarketing).
- Using advanced strategies, we guaranteed keyword research through automated campaigns coupled with keyword gap analysis to analyse additional keywords.
- In addition, where appropriate we apply Google’s latest BETA ad formats & extensions (RSAs, lead form extensions etc) that we can access via our Premier Partner status.
- And not only that, but Abbey have now enjoy an open and communicative relationship with YBA and have complete visibility of the results, including access to a dashboard to listen to their inbound sales calls from Google Ads.
Outcome
- More targeted traffic, with more clicks up by + 111%
- Lead enquiries (conversions) + 38.72%
- Cost per enquiry (CPA) down 12.59%.
Increase in leads:
“We really love working with YBA — we can see massive improvements. Compared to the previous company it’s night and day! We’re now so booked up we can’t take on more business for another 6 months”
— Guy Beaven, MD, Abbey Partnership
The Abbey Partnership team:
