How to Double your Business With Google Adwords
Open the flood-gates for your business and get new customers on tap every day.
Working hard to get new customers to your business?
This blog will share with you how you could be missing out on hundreds of new customers and how you could double your business using Google Adwords.
You know what it’s like. You need to learn or buy something and where’s the first place to go to? Yup, you grab your trusty iPad, laptop, mobile phone and tap tap tap into Google and hit ‘SEARCH’.
Using Google Adwords means your business can be is at the top of Google when they search.
So when people are doing this search for the product or service they’re in need of, typically they’re are in the mode of having one hand on the keyboard and the other digging into their back pocket for the credit card to make a purchase….. Then they find YOUR business as the industry leader at the VERY TOP of Google. And hey presto!
Short of referrals, these new leads through Google are typically the hot HOT prospects for your business. After all they’re gone to Google to solive their pain and find a solution FAST! Like I say, typically they have their credit card in their back pocket ready to spend some wonga.
So you have a clear choice for your business. To do or not to do Google Adwords. And if it’s the latter then take that decision AT YOUR PERIL.
But what the heck IS “Google AdWords”?
To understand if Google AdWords might be right for your business, we’ll break down exactly what it is and how it can help increase your website traffic and get you new customers on tap each day to grow your business.
Imagine being able to reach a shopper the minute they go online and search for your products or services.
Enter Google AdWords. Google AdWords is an advertising service created by Google which allows advertisers to show clickable ads at the top of Google and along the right hand column.
People doing a search would see these ads and then click on the ad – and only at THIS point will the advertiser pay. It takes the searcher to a page on your website that is build with a VERY CLEAR purpose – to smack between the eyes and make the visitor think “I’ve GOT to ring this company to help me. They’re EXACTLY what I’m looking for”. But don’t forget the advertiser ONLY pay when someone engages (clicks) on the ad and these are then quality leads.
Let me repeat that.
The advertiser chooses the keywords, presents an awesome ad ONLY to the people that types in these chosen words, then pays ONLY when the person types this in and clicks on the ad. This is QUALITY LEAD looking for YOUR PRODUCT OR SERVICE.
So you, done well, can literally double your business by attracting you new quality leads and prospects ringing your business or office to buy your product or arrange an appointment.
We have worked with numerous clients of all different shapes, sizes and flavours! They range from Singing Waiters to an online Bra shop; Wealth Management to Physiotherapists and Dentists to Artic Holidays. (And everything in between!)
You’ve got to be in it to win it though. OK so let’s say you’re a local dentist, offering dentures or orthodontic treatment and your potential client types in the search “Dentures Watford.” Hot prospect right there for you . Probably worth to your business £1,000. But you’re not advertising with Google. So the ONLY OPTION they have is to go straight to your competitor locally. Eughhhhh! Don’t give these hot leads to your competitors.
Short of referrals, Adwords is the hottest quality new lead you can generate, on tap, for your business. Get it right, and for a small business, AdWords can be a hugely successful method of driving traffic and ultimately increasing your sales and profits for your business.